Information Technology (IT) is an agent of change which involves the processing of information by computer. Today, virtually all categories of professional services are now driven on the wheels of modern IT in order to add value to their services. This agent of change has successfully transformed business landscapes and expanded the frontiers of service delivery. This study examines the adoption and utilization of IT for real estate marketing in Osogbo. Primary data were sourced through structured questionnaire, which were administered using total remuneration. Total remuneration is based on the premise that the entire sample frame for the study can be covered i.e. the sample frame is equal to the sample size. 20 questionnaire were administered on the 20 estate surveying and valuation firms in the study area out of which 16 (80%) were returned and good for analysis. The data were analyzed with descriptive and inferential statistics. The study established that IT is not adopted and utilized for marketing of real estate services despite the world has become a global village. The study recommended amongst others that the Nigerian Institution of Estate Surveyors and Valuers (NIESV) in collaboration with the Estate Surveyors and Valuers Registration Board of Nigeria (ESVARBON) through her Mandatory Continuing Professional Development (MCPD) should orientate her member firms on the inherent benefits of IT, and various IT tools that can be deployed in order for their services to cross beyond borders, and meet with best global practice.
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Volume 1 No 1